- Email Players 1 - 15 | Ben Settle

"Stop trying to automate relationships. If you can't sell it in a single email, you shouldn't be selling it at all." Issue #2: The Psychology of "Villain Marketing" This is where Settle gets controversial. He introduces the concept that you need enemies.

For nearly two decades, Settle has been the digital equivalent of a punk rocker crashing a corporate boardroom. He doesn’t do webinars. He doesn’t do joint ventures. He doesn’t chase likes or shares. His entire multi-million dollar empire is built on one thing: . Ben Settle - Email Players 1 - 15

Funnels are for farmers. Email players don't herd sheep; they lead wolves. "Stop trying to automate relationships

Settle provides verbatim examples. The psychological play? It reminds the unsubscribe that you are confident, unbothered, and in charge. A significant percentage of people resubscribe, and some even buy out of guilt. Settle addresses the elephant in the room: Do you talk about politics in business email? For nearly two decades, Settle has been the

Are you ready to become an Email Player? Or are you going to go back to begging for retweets? Note: This article is an independent analysis and is not officially affiliated with Ben Settle or his products. "Email Players" is a registered trademark of Settle, LLC.

Social media platforms are rented land. You are a serf. Issue #15 provides a 30-day plan to migrate your audience from Twitter (X), Facebook, and LinkedIn to your email list.