Because whether you spend $0.99 or $9.99, the sun still rises. But it rises a little easier when you didn't break the bank to open your eyes.
After years of "treat culture," inflation has caused a recalibration. Spending $100 a week on coffee is no longer cute. Frugality is the new flex. coffee time 0.99
In 2023, Brazil (the world's largest coffee producer) had a freak frost, driving raw bean prices to 13-year highs. Many analysts predicted the death of the dollar menu. Because whether you spend $0
The next time you search for that phrase, don't just look for the cheapest caffeine hit. Look for the experience: the steam fogging up your glasses, the quiet hum of the convenience store fridge, and the glorious 15 minutes where your only job is to sip. Spending $100 a week on coffee is no longer cute