The rise of music videos in the 1980s and 1990s further cemented the bra's place in popular culture. Artists like Madonna, Janet Jackson, and Britney Spears often wore revealing outfits, including bras, in their music videos.

In the 1930s and 1940s, films like "Gone with the Wind" (1939) and "Casablanca" (1942) featured iconic actresses wearing bras that were still relatively modest and concealed. However, as the decades progressed, the bra began to take center stage.

During Hollywood's Golden Age, the bra became a staple in many movie stars' wardrobes. Actresses like Marlene Dietrich, Jean Harlow, and Greta Garbo often wore bras as part of their costumes, but these early bras were often hidden from view.