A teenager in Jakarta with a smartphone can reach the same audience as a studio in Los Angeles. A niche novel can find its readers without a book deal. A sad song can find its listeners without a radio station.
Drama has moved to vertical video. Creators now produce multi-part “stitched” stories, where a single narrative unfolds over 20 separate 60-second videos. This is the birth of the mobile-native soap opera. Justice.League.XXX.An.Axel.Braun.Parody.2017.DV...
As a reaction to anxiety, there is a massive surge in cozy gaming ( Animal Crossing ), ASMR, and low-stakes reality TV ( The Great British Bake Off ). This is content designed to not stress you out. A teenager in Jakarta with a smartphone can