He argued that if you are arguing with a customer, you have already lost.
When they say "Yes" three or four times in a row (Historical Pacing), you have built a neurological pathway of agreement. They are now chemically prepared to say "Yes" to your solution. The most iconic (and most stolen) part of the Winning More system is the Four Square method. This is why the PDF is so sought after. winning more don scott pdf
“So let me make sure I have this right. You called us because the leak started last Tuesday. You’ve lived here for fifteen years, so this is the first time the ceiling has stained. And you’re mostly worried about mold, not just the drywall—correct?” He argued that if you are arguing with
But here is the truth: The PDF is the least important part of the equation. The most iconic (and most stolen) part of
This forces the customer to choose between value and price, rather than arguing with you. Any PDF you find will show you the words. But the secret ingredient is State Management. Don Scott famously said, "The prospect will never be in a better state than you are."
But a pirated PDF won't save you. Reading without rehearsing won't save you. You can download 100 PDFs, but if you still talk too fast, drop your price at the first objection, and fail to pace the customer’s history, you will continue to lose.